SportPesaKi-Derby Derby
- Category:
- Activation
- Client:
- Sportpesa
- Kickoff-date:
- 23 January, 2021
- Handover-date:
- 5 March, 2021
We supercharged SportPesa's presence during the legendary Simba vs. Yanga match with high-energy venue activations designed to engage and convert.
Across two prime bars, fans enjoyed live DJ sets, a hype MC, dancers, and instant giveaways tied to signups and bet placements. Our team engineered a seamless setup, branded touchpoints, and interactive moments that kept crowds excited and involved.
The result: elevated brand visibility, increased customer acquisition, and energized fan engagement anchored around SportPesa's sponsorship of Yanga FC.
