Guinness Smooth Activation

Guinness

Activation

Build, streamline and evolve together with solution

Guinness recently executed a multi-faceted activation campaign across three regions in Tanzania: Dodoma, Dar es Salaam, and Arusha. The campaign was designed to boost sales, create memorable experiences, and integrate food and fashion elements. The activation featured two main themes: “Black Shines Brightest” and “Match Viewing for the English Premier League.”

Increase Sales: Drive sales of Guinness products through engaging and interactive events.
Experiential Marketing: Create memorable experiences that resonate with attendees
Food and Fashion Integration: Incorporate local cuisine and fashion to enhance the cultural relevance of the events.
Influencer Engagement: Leverage the popularity of local and international artists and influencers to attract a diverse audience.

The Guinness activation campaign successfully combined sales, experiential marketing, food, and fashion to create a series of memorable events. By leveraging the influence of local and international artists and integrating culturally relevant themes, Guinness was able to strengthen its brand presence and drive sales in Tanzania.

We are passionate about leveraging innovative technology, creative ideas, and beautiful designs to enhance our clients’ brands and achieve measurable results.

Guinness

Activation

Build, streamline and evolve together with solution

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